Steve Goodwin — Graphic Designer
Branding & Logo Design
Distinctive logos and thoughtful visual identities that help businesses make the right impression, communicate their personality and stay recognisable.
I'm Steve Goodwin, an independent graphic designer based in Crowborough, East Sussex. I work with new and established businesses to develop branding that's distinctive, appropriate and practical — whether that's a completely new identity or a fresh approach to an existing one.
Discuss your branding01 / SELECTED WORK
Good branding needs to work wherever customers encounter your business. Here are two examples of identity design in practice.
Logo Design / Visual Identity
One identity for a united industry.
A distinctive logo created for two established trade associations coming together, with adaptable configurations designed for a variety of applications.
View the WHA project
Brand Identity / Brand Applications
Building a recognisable brand.
From the original logo through to signage, workwear, vehicle graphics, printed literature and website design, an identity developed across a growing business.
View the Kent Motorsport project02 / DESIGN & PURPOSE
A logo is an important part of a business's identity, but successful branding is about much more than a single graphic.
It's about creating a recognisable and consistent presentation that reflects your business and gives customers confidence in what you offer.
My approach combines creative thinking with practical experience, considering how an identity will work across everything from a business card or website to signage, clothing and printed materials.
03 / SERVICES
01
Starting with a strong identity.
Whether you're launching a new business or establishing a new organisation, I can develop a distinctive logo and visual identity built around what you do and how you want to be perceived.
02
A fresh look for an established business.
If your branding no longer reflects your business, I can help develop a more professional and consistent identity while considering the recognition you've already established.
03
Making everything work together.
A visual identity needs to work across different formats and applications. I can develop logo variations, supporting typography, colours and other graphic elements to give your business a cohesive appearance.
04
From identity to application.
With experience across website design, printed literature, signage and promotional materials, I can help ensure your branding is applied consistently wherever it's needed.
04 / PROCESS
We discuss your business, its customers, existing identity if you have one, and what you'd like your branding to communicate.
I develop creative directions that reflect your business and provide a foundation for discussion.
We review the preferred direction and develop the identity, considering how it will work across the applications you need.
Once agreed, I prepare the artwork and appropriate versions of the identity for its intended uses, with supporting design work where required.
05 / PERSONAL SERVICE
I've spent my career working in graphic design, helping businesses communicate through visual identities, websites and printed materials.
That experience means I understand not only how to create a distinctive logo, but how to make it work effectively across different media.
When you work with SGSS Design, you work directly with me, from the initial discussion through to the finished design.
Whether you're starting something new, refreshing an established identity or looking to bring greater consistency to your business, I'd be pleased to hear about it.
Let's discuss your branding.