CMS Recovery is a Crowborough based vehicle rescue and recovery service. It is an arm of the Crowborough Motor Services general car maintenance garage.
I helped them produce a logo and signage when the original garage business opened. When they expanded to include the recovery service, I was again asked to create a logo.
Run as a separate concern the identity is different but with a visual connection to the garage business. The brief was to design a logo that represented old fashioned quality and values. The black circle and the red and black colour palette pick up on the garage identity. The lettering style, with its deep drop shadow, hark back to old-style hand-rendered sign writing.
